Advert scripts don’t have to be straightforward to succeed.

This Levis spot goes without saying.

You fall into the ocean. All the beautiful mermaids want you..or maybe your pants. Either way is a delightful dream that may reawaken when you pull those jeans on. Play this spot and dream the branding dream:

Television ad scripts like this are a bigger gamble.

You are betting on a lot of subjectivity and unpredictable effects swirling magically your way in the act of creation, instead of flushing down a creative toilet in a swirl of non-communication and low market share. Score one for the mermaids.

Simple, Funny, Cheap Radio Ad Scripts Win Awards.

These radio ad scripts carve out a niche with simple declarative statements.

These statements also happen to be very funny as they paint a bold portrait of the ideal Dos Equis drinker.

These are manly radio spots about a manly man who enjoys a manly beverage.

These radio commercials boldly demonstrate that a strong concept can stand out above all the noise and clamor of shouting announcers and cloying jingles.

Just assume your positioning and grab attention with simplicity. And crafty writing. Listen and I think you’ll hear what I’m saying:

 

I Wrote This Kelly Moore Radio Ad Script in a similar spirit.

Simple while clever is not a bad place to spend sixty seconds when you are an advertising copywriter and producer…

“Rubber Band” for Kelly-Moore Paint Company

KellyMooreRubberband.mp3 Listen on Posterous

 

 

More Radio Commercial Scripts For The Holidays

Just what you wanted for Christmas: more wonderful holiday radio commercial scripts!
And I’m happy to oblige. In fact we’ve stepped up our copywriting services for this most wonderful time of the year.

To commence the festivities, we’ll turn to radio spots of Christmas Past and finish what we started last year by bringing Ebenezer Scrooge back for a sequel performance on behalf of Stonestown Shopping Center in Daly City, California.
In our last radio commercial script episode, Santa gave Sc…

radio commercial screenplay

Blah Tagline Leads to Creative TV and Radio Ad Scripts

The dull tagline my client insisted on fueled still more concepts.

My copywriting client, Handy Andy, required I include the slogan, “Nobody but nobody sells for less.” In a previous post I described how the constraints of working with this uninspired line wound up inspiring some more than workable ideas for TV and radio commercials.

To come up with concepts, I asked myself questions such as:
Who could sell for less?

Well, a thief could sell for less. S…

continue at creativedan.com

Some SEO Advice I Once Heard:

Scripting a radio campaign within a radio campaign

I concepted and scripted television and radio advertising for a chain of TV and appliance stores called Handy Andy.

I sha€™ll be sharing several of these commercials and their genesis over several posts.

The client’€™s basic promise and tagline, which I could not persuade them to rethink or reword, was €œNobody but nobody sells for less.

In such situations, rising to the occasion means not just living with such a requirement, but breathing life into it.
So I retired to my concept couch …

read on

Radio Ad That Sells Radio Ads

Since I’m in the business of providing radio commercial scripts and production, it seemed like a good idea to create a radio ad to sell my services.
So that’s what I did. It was great being my own client, except for the part where I had to pay for the airtime. Plus recording studio time, and, of course, the voice talent. At least my actor buddies let me hire them at scale. And I voiced the end tag–with a phone number, I’m sorry to say, that is no longer my phone number.
It felt a

radio ads

Eight Steps to making Great Radio Commercials

Here’s how you and I can create great radio ad scripts and produce outstanding spots:
1. We Talk.
Together we determine what you hope to communicate in your radio commercials and what specific action or results you want to achieve. You communicate any legal requirements or prohibitions or company policies that would impact the direction or wording of the commercial. You also specify any other requirements affecting the writing or production of the commercial, such as: live announcer or jingle

radio commercials

To Tivo or To Stay in the TV Spot Loop?

TV Commercial Copywriter‘s Moral Dilemma

Jeesh. I should really watch more tv commercials since I write them.  But most are bad. Some absurdly bad.  Like seeming to make a point diametrically opposed to what I’m sure they are hoping to argue for, let alone persuade to.

So I usually double-fast forward through agonizing adverts. But then, I have to be careful not to get even more out of touch about advertising than some of these agency clowns.

No Escape from Copywriting!

Of course, then what happens? I’m zipping past bad ads to get back to my favorite shows–Shows like Madmen, The Pitch…

I’m sure Don Draper can appreciate the irony.

Radio Ad Script Nightmare

It seems nobody can catch Tim Dauber in his artful misuse of house paint–except, perhaps, Tim Dauber. Pay particular attention to the word “perhaps.”
This radio ad script’s title was “Nightmare,”…and it nearly was.
When I presented this script to my marketing friends at Kelly-Moore Paint Company, they brought it to the Big Guy upstairs, who green-lighted production. (And why wouldn’t he? Kelly-Moore was more than holding it’s own as the industry was sagging. They attributed their

radio ad script